Advertising campaign for Converse Red (TM).

Converse has a relationship with a charity fund called RED which fights AIDS, Tuberculosis and Malaria around the world. A percentage of every purchase of a Converse pair goes to the fund.

This is not necessarily well know, hence this advertising campaign with the red shoes and the theme of love.

 

Advertisement poster for Converse All Star shoes and their relationship with Red

Advertisement poster for Converse All Star shoes and their relationship with Red

Advertisement poster for Converse All Star shoes and their relationship with Red

Advertisement poster for Converse All Star shoes and their relationship with Red

Advertisement poster for Converse All Star shoes and their relationship with Red

Photography
Adobe Photoshop CS5 : background and photo-manipulation of shoes
Adobe Illustrator CS5 : labels

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